Pebble Labs Named Winner of Better Nutrition Category at World Food Forum

Pebble Labs Named Winner of Better Nutrition Category at World Food Forum

The World Food Forum (WFF), in partnership with Extreme Tech Challenge (XTC), recently held a 5-day WFF flagship event devoted to innovation. In the 2021 finalists for the WFF Startup Innovation Awards, Pebble Labs was named as the winner of the Better Nutrition Category!

The startup finalists each pitched their ideas to a panel of judges and were asked tough questions about feasibility and scalability of their project.

The winners in each of the four categories were:

  1. Better Environment: Bondi Bio for leveraging solar energy and water to sequester and valorize CO2.
  2. Better Life: Hillridge for their platform enabling novel parametric insurance for weather events for the agricultural industry.
  3. Better Nutrition: Pebble Labs for their use of probiotics as the delivery vehicle for RNA or other bioactives to harness a plant or animal’s natural protection processes against pests and diseases.
  4. Better Production: Wasteless for delivering an AI-driven markdown optimization solution for fresh food in supermarkets, allowing retailers to automatically price products based on expiration dates and/or waste risk.

These awards are a part of a global startup competition established to support and showcase innovators and entrepreneurs who are harnessing the power of technology to drive the sustainable transformation of agri-food systems in support of ending global hunger and achieving the Sustainable Development Goals.

This event was the culmination of an international open call for innovative research ideas across the categories of Better Production, Better Nutrition, Better Environment, and a Better Life.

To learn more see the article: “Young researchers and startups honoured and mentored by private sector at World Food Forum